National Football League Introduces PSA on Concussions
The National Football League has produced a public service announcement about concussion treatment and management that is scheduled to begin airing on television today. Roger Goodell, NFL Commissioner, said that the league would produce the PSA during a Congressional hearing in October on football-related head injuries.
The 30-second spot was approved by the Centers for Disease Control and Prevention (CDCP) and is scheduled to debut tonight during the Steelers-Browns game. It is also scheduled to air this weekend and in the future on NBC, CBS, Fox and ESPN.
The spot is aimed at athletes, parents, coaches and young athletes. The spot urges players not to try to hide concussions. The PSA also advises coaches and parents to educate themselves about head injuries and to prevent any athlete who suffers an injury from returning to play before a qualified health professional approves their return.
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